Krisztián HADI

Led UI/UX strategy for AdultWork — the UK's largest adult entertainment portal, with more than 2 million daily visitors. That meant a complete UX audit and a redesign of the main product.

Started the design system and kept it going, which held multiple platforms consistent and took friction out of design-to-development handoff.

Took ownership of an experimental spinoff project (Hotica) — branding, UI/UX, and frontend development — through to a successful launch.

Worked with a partner payment processor, giving them UI development support to improve the integration.

Managed stakeholder relationships, and kept the design work pointed at business goals.

Joined a small "SWAT" team that got dropped onto high-priority, cross-functional projects.

Led the complete accessibility overhaul for LastPass — WCAG compliance went up 14%.

Designed and built internal tools for project teams, which made workflows quicker and more productive across GoTo products.

Worked side by side with developers and product managers to ship features under tight deadlines.

Developed and delivered the UI/UX curriculum, mentoring students in design thinking, research, prototyping, and frontend development.

Coordinated with the other instructors as faculty lead, and kept refining the program based on student feedback and what the industry was asking for.

Led a cross-functional team of five (developers, sysadmin, support) — daily maintenance on one hand, the bigger product moves on the other.

Rebuilt it from the monolith into microservices, which made the system easier to scale and maintain.

Built the content moderation flow and tooling with a JS developer, wrote the guidelines, and trained six moderators.

Tested new product ideas by building prototypes and MVPs, validating them against user feedback and research.

Ran the game's web hub for the F2P game Warface as its dedicated web designer, building campaign landing pages.

Designed and hand-coded the seasonal, story-driven landing pages (HTML/CSS/JS) that hyped the community — marketing and UX in one.

Designed and built the Warface Auction House, a player-to-player economy feature, over many iterations with a multi-studio, international team.

Result: a community hit, with credit sales up 30%+, and it became a core feature people actually used.

Led the complete redesign for Visit-X, one of the biggest adult entertainment platforms in Germany.

Kept the work user-first, to lift the overall experience and engagement on the platform.

Worked with stakeholders to define a fresh, modern direction — and then to implement it, in line with business goals.

Designed for LiveJasmin, the world's most popular adult live chat platform with more than 20 million daily visitors.

Redesigned the mobile experience with app-like interfaces on mobile web — the way around app store restrictions at the time.

Refined the payment system through A/B testing and research, making the critical in-show credit purchase process faster and more intuitive.

Led the design for "LiveJasmin Goes Glamorous" — the visual style and user flows for a brand-new product aimed at a mainstream audience.

Built digital campaigns as a Senior Art Director for Telekom, Snickers, Whiskas, Pedigree, and Tesco.

Designed digital campaigns for CitiBank, Telenor, Hauser, Nivea, MOL, and Telekom.

Designed and art directed campaigns for Milka, Generali, Erste Bank, CIB Bank, Dove, and Nivea. The Hipnozis Advertisement Awards honored two of those projects.

Worked alongside a backend developer, building digital solutions for government agencies and the local municipality.

Joined a three-person team that got in early on Microsoft Silverlight, building the digital version of Hungary's most important historical codex alongside Microsoft.

Ran events and activities for developer students, and supported the programming teachers.

Built several community forums on the ASP.NET platform, again working closely with Microsoft.

Delivered full-stack PHP projects across various areas as the only developer and designer, and helped the sysadmin with Linux server administration.

Building FOSS web apps for needs I run into myself and in the community: job application tracking, meal logging, photo galleries.

Founded a creative studio, running client projects and delivering design across various media. Clients included Absolut Vodka, Volvo, MacWorld, Apple, and Canon.

Left to go freelance as a full-stack web developer, building on early experience at Microsoft and Awknet.